As technology advances, we have started to see altered realities, the most well-known being virtual reality. Along with that you have augmented and mixed reality. These technologies can all be called extended reality. So what does extended reality actually mean and how is it used today?
What is Extended Reality (XR)?
Extended Reality (XR) is an umbrella term used to describe all kinds of altered realities offered by technology, including virtual, augmented and mixed reality. You’ve probably seen someone using a virtual reality (VR) headset over the past few years as it’s become more and more popular. The rise of the metaverse is also accelerating the growth of this technology.
On the other hand, Augmented Reality (AR) integrates virtual objects into a real landscape via a camera and a screen and has many uses, although it is not yet as well known as Virtual Reality. Finally, mixed reality (MR) allows real and virtual objects to interact, such as Microsoft’s Mesh Mixed Reality platform.
These different types of altered realities are now being embraced by a range of companies. So how is extended reality being used today?
As you might have guessed, one of the most popular uses of extended reality is gaming. There are already a number of great games you can play using virtual reality technology, such as Beat Saber , Half-Life: Alyx and Moss. This type of game is incredibly immersive and is now a favorite for many.
There are also augmented reality games on the market today, one of the most notable being Pokemon GO, which still boasts an active playerbase of over 70 million users. Many well-known AR games are played on a smartphone, as it is the easiest way to use a camera in a mobile environment.
2. Vehicle design and development
Designing a new product can be a very long and technical process, but extended reality can help here. Developers can use virtual reality to get a 3D view of a product design before it’s created, giving them a better idea of how it will look and work.
Many automakers now use some extended reality in their product design and development. BMW is using augmented reality in the design process to “showcase vehicle functions and new interior concepts”, giving developers an easier way to see what a car will look like, how it will drive and its overall performance before it’s finished. she does not receive the green light to manufacture.
Land Rover has also incorporated virtual reality into its development process to see what potential models will look like both inside and out.
3. Virtual Trials in E-Commerce
Imagine being able to virtually try on an outfit before buying it online. This is quickly becoming the case in the world of e-commerce, so customers don’t need to hesitate on their purchases because they simply don’t know how an item of clothing will fit them.
Companies can now help major fashion brands by offering customers a try-on option based on augmented reality. Take Vertebrae, for example. This company allows customers to use their 3D and AR technology to give their customers a virtual try-on experience before confirming their transactions. Vertebrae also helps furniture and homeware companies, giving them the ability to offer customers the ability to view items in their home on their devices.
4. Surgical Plans and Physiotherapy in Health Care
Extended reality even has applications in the medical field. For example, doctors can now offer patients the ability to view their surgery plan via virtual reality to see how things are going. This can give the patient a bit more confidence in the procedure or can just educate them on how things work.
Additionally, virtual reality can be used to help physiotherapy patients recover. Giving the patient the opportunity to immerse themselves in a play environment that requires movement can speed up the pace of their recovery. It can also be used with younger patients, who are more inclined to work on their recovery if it can be done in a more playful way.
5. Visit the property in the real estate
Sometimes visiting a property when looking for a new home can be inconvenient, especially if it’s far away. Additionally, some people want to get an in-depth look at a property before booking a physical viewing. This is where virtual reality can help.
Real estate companies that want to use this type of technology can hire VR developers to create virtual tours on their behalf for their clients. Matterport, for example, offers real estate professionals 3D and VR tours of properties. Matterport uses a technology called “True3D”, which can provide immersive tours, floor plans and even measurements of interiors for customers. Who would have thought that one day you would see your next home through a VR headset?
6. Improve learning experiences in education
It can be difficult to assimilate knowledge and even more difficult to teach. So adding more exciting elements to the learning experience can be a big help. So how can extended reality be used in this sense? Let’s take a look at ClassVR to answer this question.
ClassVR is a company that provides schools with virtual reality hardware and software so children can learn more effectively about a range of different subjects. ClassVR allows students to see the world, look inside the human body, discover famous works of art, and better understand how machines work, all through the lens of virtual reality. And that’s just a handful of ways ClassVR can be used. Services like this could dramatically improve the learning experience for students of all ages.
Extended Reality has loads of practical uses
Continued development and adoption of Extended Reality will make it a key technology in our modern world.
Whether you’re trying on a potential outfit, learning about an upcoming surgery, or viewing a property, extended reality has proven useful across a variety of industries. We will likely see its prevalence increase more and more in the years to come, which is pretty exciting!
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