of PHYLLIS BIRORI in Kigali, Rwanda
KIGALI, (ACJ News) – A new application of educational technology is planned to help strengthen Rwanda’s financial and digital literacy.
Called LENGA, the app launched by the United Nations Development Fund (UNCDF), teaches Rwandans financial skills such as creating a savings plan, developing a budget, understanding the different types of savings groups, comparison of financial services and how to value and manage loans.
The app teaches through a combination of digital video tutorials and simple gamification.
It has been developed over the past year and a half through targeted research and partnership under the Expanding Financial Access and Digital and Financial Literacy for Refugees and Host Community in the Program. Rwanda (REFAD).
REFAD partners include Equity Bank, Inkomoko, Umutanguha Finance Company and World Relief Rwanda.
LENGA will reach at least 10,000 Rwandans during the REFAD project.
However, the app is intended to be widely used and any Rwandan with an Android device can access it.
Roselyne Uwamahoro, UNCDF Rwanda program manager, said: “Today there are more financial products and services, both formal and informal, available throughout Rwanda and in sub-Saharan Africa.
TBWA Khanga Rue was the lead creative agency that developed the app, in collaboration with the Busara Center for Behavioral Economics and technical experts from UNCDF.
“Building and successfully deploying an immersive and engaging app during the Covid-19 pandemic has been one of the biggest challenges we have faced as an agency,” said Matrona Mwacha, Director of Digital Projects at TBWA Khanga Street.
LENGA is currently available in Kinyarwanda on the Google Play Store.
UNCDF plans to adapt Lenga to other territories and languages, expanding access to its content in developing countries.
– CAJ News