Platinum games: NFTs could become big, but early examples aren’t great

Platinum Games bosses Atsushi Inaba and Hideki Kamiya commented on one of the hottest topics in gaming lately, which is blockchain and NFT technologies. Speaking to VGC, Inaba – who is president and CEO of studio Bayonetta – said the studio hasn’t given much thought to the blockchain/NFT space, but said early examples are far from over. be an idea. Vice President Kamiya also reacted and said he was not surprised to see Konami getting involved in space.

“I understand it’s a hot topic right now and it’s really starting to gain momentum, but the way it’s gained momentum has been focused on the profitability of the business, but without no positive impact on creators or users, so it’s frustrating to see what’s happening,” Inaba said.

Inaba said he has seen a trend that those who want to get involved in NFTs are looking to make a quick buck. “People who try to promote NFTs and partner with game companies, their conversations seem extremely one-sided. “Hey, you’re gonna make money!” But how does this benefit the user or creator? If I want to spend my time on something, I want it to benefit making good games,” Inaba said.

The exec acknowledged that NFTs will likely have a place in the gaming industry in the future, but early examples leave a lot to be desired in his eyes.

“As content becomes more and more digital, I think NFT as a concept will grow in importance, but I think early adopters just see it as a way to get the most out of it. It’s not something I’m interested in being part of, to be honest,” Inaba said.

Also in the interview, Kamiya said he was not surprised to see another top Japanese game company, Konami, getting involved in NFTs so quickly. “Not really. If it smells like money, Konami will be there in a heartbeat!” he said.

“Honestly, I have no interest in this topic. I think what Inaba-san just said really resonated with me because I consider myself a user at heart, more than a businessman. This has no benefit for users at the moment, in the future if it is developed in a way that has a positive side for users then maybe I will start looking into this they do. But I don’t see that at the moment.

VGC’s full interview is packed with interesting insights into the company and its future – check it out here.

NFTs, in particular, have been one of the most talked about elements of gaming and the wider tech space for the last year or so. Recently, indie game platform Itch.io criticized NFTs and the companies that support them. Check out GameSpot’s roundup for more on where video game companies like Ubisoft, EA, Nintendo, EA, and Xbox stand.

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