One in two Hispanic households experiences the effects of the digital literacy gap; Frito-Lay Partners with National Educational Service Centers LULAC to Provide Free Support

Frito-Lay invests nearly $250,000 to support families during Hispanic Heritage Month

PLANO, TX, October 6, 2022 /PRNewswire/ — Frito-Lay today announced a new partnership with LULAC National Educational Service Centers, Inc. (LNESC) to support a digital literacy program and improve technology capabilities for Latino families in eight U.S. markets this year. . The program will create learning environments for parents and children from disadvantaged households with the skills, resources and tools needed for digital literacy.

According to a national survey conducted by Morning Consult and Frito-Lay, nearly half of Hispanic households have at least one member who is not digitally savvy, defined as the ability to find, evaluate and communicate information digitally/in line. Additionally, about half of all Hispanics nationwide say increased access to digital literacy and technology would make life easier, and first-generation Hispanics in particular believe it would lead to better job opportunities. ‘use.

More than 70% of respondents said the need for online technology has increased over the past two years and even more so for first-generation Hispanics (89%). This underscores the importance of addressing such a critical issue, as many Hispanic families have language and cultural barriers that get in the way of understanding technology and how to use it to their advantage. According to the survey, three out of four first-generation Hispanic adults say they are likely to participate in a free digital literacy education program.

“Frito-Lay is committed to helping our Hispanic communities lead better lives, and part of that shows up where our communities need us most,” said Aminta Award, Regional Vice President of Sales, Frito-Lay West Division, and National President of the Hispanic Employee Resource Group (ADELANTE). “Every family should have the resources and the opportunity to not only perform basic tasks in today’s digital world, but also to use technology to succeed.”

The new program with LNESC represents an investment of almost $250,000 and will benefit 240 families wishing to learn how to use laptops, videoconferencing and online tools. It will also provide at-risk students with dallas, Los Angeles, Houston, San Antonio, Topeka, District of Colombia, Atlanta and Vancouver (WA) and their families, the opportunity to participate in a 12-hour program. Recipients will gain more experience using technology and learn to take advantage of new skills and resources to help students do better in school. The long-term impact of bilingual digital education will provide participants with access to a wealth of information and resources for homework, financial aid searches, job training, job searches, ESL courses, online citizenship, resume, college application and GED preparation and other online tools to improve their professional status and future opportunities.

“As the PUENTES Program Coordinator, I am thrilled to bring this much-needed service to support families. Offering digital literacy workshops to low-income, immigrant, Spanish-speaking communities is critical as they are often left behind. learn essential skills to thrive in today’s society,” said Andrea Zamora, Acting Director at LNESC Oxnard. “We are working to bridge the gap on this divide and uplift families to incorporate online resources to not only support themselves, but their students’ educational journeys. We are extremely grateful to be partnering with Frito-Lay whose values ​​of helping the communities they call home therefore align strongly with ours.”

While honoring Hispanic Heritage Month, this program complements PepsiCo’s Hispanic Racial Equality Journey (REJ) initiative, a $172 million set of commitments to increase representation within its workforce, support Hispanic-owned businesses, and help create economic opportunity in Hispanic-American communities. This REJ initiative reinforces Frito-Lay’s longstanding commitment and history of helping local communities across America for more than 90 years.

“I would recommend it to anyone – the teachers have been very patient with me as I’m a slow learner. I’ve learned a lot! I’m trying to get my daughter to come and get her kids to learn more as it’s a slow learner. is what we have to operate in this world today,” said Cecile Dozierbeneficiary of digital literacy from LNESC in Topeka, Kansas.

About Frito-Lay North America

Frito-Lay North America is the $19 billion convenient food division of PepsiCo, Inc. (NASDAQ: PEP), headquartered in Purchase, NY. Frito-Lay snacks include Lay’s and Ruffles potato chips, Doritos tortilla chips, Cheetos snacks, Tostitos branded tortilla chips and dips, SunChips multigrain snacks and Fritos tortilla chips. The company operates more than 30 manufacturing facilities across the United States and Canada, more than 200 distribution centers and serves 315,000 retail customers per week through its direct-to-store delivery model. Learn more about Frito-Lay on the company’s website,, on Twitter (@fritolay), on Instagram (@fritolay) and on Facebook (Frito-Lay).

About LULAC National Educational Service Centers, Inc. (LNESC)

LULAC National Educational Service Centers, Inc. (LNESC) was established in 1973 by the League of United Latin American Citizens (LULAC) to provide educational programs to needy students across the United States and Porto Rico. Across 16 Education and Technology Centers, LNESC has served more than 593,000 students, sent 158,000 students to college, and awarded nearly $29 million in scholarships. The results of LNESC are made possible by a network of dedicated field staff, top-notch teachers, more than 90 school partners, and the support of LULAC – Latin America’s largest membership-based organization. LNESC strives to change lives and build Latin American communities, one student at a time.

*This survey was conducted between September 9-September 11, 2022 among a national sample of 1,000 Hispanic adults. Data was weighted to approximate a target sample of Hispanic adults based on gender, education level, age, race and region. The results of the full survey have a margin of error of plus or minus 3 percentage points. A sub-sample survey was also conducted between September 9-September 13, 2022 among 401 first-generation Hispanics (defined as non-US-born respondents) with a margin of error of plus or minus 5 percentage points. All interviews were conducted online.

SOURCE Frito-Lay

About Shirley L. Kreger

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