MSMEs need to focus on digital literacy in the future: Indef


If we look at the demand, then the pandemic has disrupted the market, which is why MSMEs need faster market access. One of them (ways to achieve this) is to know about digital literacy, especially marketing

Jakarta (ANTARA) – Digital literacy training is one aspect that micro, small and medium-sized enterprises (MSMEs) will need to focus on in the future, according to the Institute for Economic Development and of finance (Indef).

“If we look at the demand, then the pandemic has disrupted the market, which is why MSMEs need faster market access. One of them (ways to get there) is to know the digital literacy, especially marketing, ”said the executive director of Indef. Tauhid Ahmad said in an online discussion, observed by Thursday.

MSMEs already understand digitization since they are connected to the internet, but the ability to harness digital technology remains low, he said.

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“There are many who have not been able to use technological advancements to grow their business,” he explained.

In addition to digital literacy, MSMEs also need knowledge regarding access to finance, which is disseminated both by the government or other financial institutions, Ahmad said.

About 43.1% of MSMEs do not yet have access to capital assistance despite the stimulus measures put in place by the government, he said.

To this end, training on the requirements, processes and mechanisms for obtaining access to finance is also important for MSMEs, he said.

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“Third, MSMEs should also be able to innovate their products in order to meet quality criteria and modify them according to market demand,” Ahmad explained.

Training for these three aspects is one of a number of things that will need to be improved in the future, he said.

During the discussion, Ahmad also pointed out that digitization has been one of the options that micro, small and medium enterprises (MSMEs) have chosen to survive COVID-19.

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