Examples of Great Business Names in 2022: 30 Business Names

Some business ideas come with the perfect business name, but for the most part, finding the right business name ideas takes some process. It’s not magic; it’s hard work, like other aspects of running a business.

Before considering items, prizes or promotions, you need to choose the ideal brand name generator and business name. This detailed manual will help you on your journey. Next, we will dig a little deeper into the meaning of a business name. Finally, we will also guide you in selecting the best business name ideas for your business.

Why should you give your business a good name?

A good business name is easy to remember, spell and pronounce. It should be fresh but also inviting. This is because most people say they want something new. Your catchy business names should tell your target audience that your business is similar to what they already know, only better.

How to make a big name for business

The basic purpose is to explain the services you provide to create a unique business name. While being easy to remember and, if possible, a unique company. Here are some helpful tips to remember:

Identify your brand identity

It is essential that your business reflects the type of brand you are building. This will impact how you market and interact with your target audience, as well as how your brand is perceived over time.

Be descriptive but not too general

Choose cool business names that aren’t too broad or too specific. Moreover, it does not stand out from other providers. Consider the name PhotoBucket: it’s detailed enough and not tedious.

Make a regular word become special

Using other forms of standard terms relevant to the service you provide is a smart method for developing catchy and memorable creative business name ideas.

keep it simple

Make sure your name isn’t too long or complicated. Keep in mind that your business name should be appealing to your customers. It should have a pleasant, familiar tone and evoke favorable feelings. It should also be easy to say and remember.

Do not copy those of your competitors

Pick a name that doesn’t look too similar to the names of other companies in your domain. It can make you look unoriginal, which is terrible for your brand image.

Avoid using your own name

Avoid using your own name unless you have an established brand. Your name says nothing about your business and will have no meaning to potential customers. This could cause problems if you ever wanted to sell your business or expand it.

Choose a scalable name

Choose a name that will help you grow your business. If you only sell books, for example, you could eventually expand to include stationery and accessories. Also, if your service is based in one city, you can expand to other cities. Therefore, use a broad name that will allow you to grow in the future.

Try to avoid using acronyms

Many large companies, such as IBM and KFC, use acronyms. However, acronyms will only confuse your potential customers when starting your business when your goal is to build your brand.

Make it catchy

Customers will forget a brand name if it is not memorable. A catchy business name is all about standing out from the crowd, and it all starts with a cool, one-of-a-kind business name. An eye-catching corporate brand that captures a customer’s attention will be remembered later.

30 Examples of Great Business Names 2022



There are many theories about how one of the world’s most famous software companies got their name, but we’re here to clear things up. No, Apple is not named after Isaac Newton or the Apple Records label founded by the Beatles. It was easy to say, whimsical, brand unique and enjoyable.


Co-founder Dorsey looked up “Twitter” in the dictionary, defined as “a rapid burst of trivial information and bird chirps”.


The founders of Google considered a number of names before deciding on Googol(plex), a mathematical term. A misspelling resulted in the final form of Google’s name, which people admire for its catchy sound and randomness.


Tech startup Reddit got its name from a pun on the phrase “read it,” which is a bit simpler. Although psychologically it is quite different from the phrase that users don’t feel compelled to use it.


The Swedish founders were chatting when the word “Spotify” was misheard. They quickly searched for it, acknowledging that it was not a Swedish word and that the complete lack of Google results would make it easier to claim and register the domain’s availability. The noun has a verb-like command effect.

food and drinks


Starbos, one of the characters in the book, stood out. The brand consultant then came up with the name of Pequod’s first companion, Starbuck, with the “s” added to make it more conversational. The “st” sound is loud and powerful, giving the coffee a psychological edge over its competitors.

Coca Cola

Coca-Cola gets its name from the coca leaf and the kola fruit used to flavor it. The founder’s accountant and partner, meanwhile, recommended “Coca-Cola.” Over the years, “Coca-Cola” has received several nicknames, including “Cola” and “Coke”.

white claw

White Claw is a society named after a natural phenomenon known as “White Claw Waves”, which travel in groups of three across the ocean and provide unexpected refreshment with their spray.


Henri was a German immigrant to Switzerland. The first logo was a play on its surname, Nestlé, which translates to “nest” in German. The first logo incorporated a nest and young fed birds to tie the emblem to its baby food.

Cosmetics and personal care


Sephora is a combination of two Greek words: “sephos”, which means “beautiful”, and “Zipporah”, the beautiful wife of Moses. Customers love the name because it is elegant.


NIVEA is derived from the Latin words “nix, nivis”, which means “snow”. NIVEA means “snow white” in English. The famous blue box of the NIVEA logo represents the ideals of the brand.


The origins of the Dove name are unknown. However, the word “Dove” was most likely chosen because it is associated with beauty, purity and compassion.


L’Oréal is a misspelling of the cosmetics company’s original name, Auréale, which is believed to be derived from a Latin word meaning “golden”. Using other languages ​​in your name can be a great method of informing consumers about your product in a non-explicit way.


Gillette is a popular name because it appeals to both men and women. It is derived from King Camp Gillette, the surname of the founder.

Bath and body work

Bath&Body Works is another classy business name. Bath & Body Works, LLC is a United States-based retailer of soaps, lotions, fragrances and candles.



Shopify is yet another brand with a long history. Snowdevil, a snowboard store, was the first Shopify store to start. Then there was the time when it was used as a store or e-commerce platform.


When Amazon founder Jeff Bezos looked up “Amazon” in the dictionary, he thought it was perfect because the Amazon is the largest river in the world and was (at the time) developing the largest bookstore in the world.


eBay is memorable for its focus on e-commerce and its fun soundtrack, but, remarkably, the name was chosen solely because the domain was available. However, it is a major element in the ultimate form of many well-known brand names.


Founder Robert Kalin said he chose the name Etsy because he wanted to start from scratch and wanted “an absurd term.” As in the case of Etsy, customers choose a name that is simple and easy to remember.


Craigslist was chosen as the nickname because it accurately defined what founder Craig Newmark was creating: a mailing list.

Clothing and fashion


When it comes to names, shorter is almost always better, as Nike discovered early on.


Adidas is the acronym of the name of company founder Adolf (“Adi”) Dassler (written “Adidas” by the company).

forever 21

Buy Clothes Another company named by consumer goals is Forever 21. The name has a youthful vibe about it.


Coach is a popular brand name because apart from conveying a sense of class, it also conveys utility and portability.

banana republic

The shorter name, Banana Republic, allowed for a more premium image, which attracted new customers and ensured that no one would forget the name.

Home furnishings

pottery barn

The two halves of the Pottery Barn moniker combine to create a warm and welcoming atmosphere that appeals to a specific demographic of customers looking to personalize their living spaces.


Consumers are drawn to the four-letter moniker because it’s simple, just like the company’s products.


Customers love the word “fair” because it reminds them of an in-person fair where they can buy unique, high-quality items.

western elm

Another example of a more carefully crafted name is West Elm. Neither word is fictional or random.

Crate and barrel

Crate & Barrel takes its name from the materials used to display the objects in the company’s first store in Chicago.

Final Thoughts

When starting a business, choosing a name or a business name idea can be difficult, but it’s nothing to stress about. Cool business names are just the first step in creating the best brand names. After that, it’s up to you to meet customer expectations and drive your business or small business to success, even if it makes a great first impression.

Frequently Asked Questions (FAQ)

What should I think about when naming my business?

When coming up with business name ideas, strive to develop something that expresses what the company does while being unique.

Is it possible to add an Inc. or LLC to my business name?

No, you cannot simply add an Inc., LLC, LLP or other business designation to your business name. Instead, you must follow your state’s incorporation rules and file the required documents with the form.

About Shirley L. Kreger

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