Concrete examples of data-driven transformation in transportation

By now, you’ve probably heard a lot about data in intelligent transportation. By their very nature, the technologies that support intelligent transportation programs capture enormous amounts of data. From the number of passengers entering and exiting transit platforms during rush hour to images of license plates of vehicles caught running through red lights, information flows through every device – fare barriers, security cameras control, toll transponders and more. But big data is only the beginning of the story.

Captured data is not always stored, and storage alone is not enough. Many transportation agencies are sitting on treasure troves of data that they don’t know how to interpret. Even when vendors promise “data analytics” as part of their solutions, the deliverables they produce are sometimes just lists and graphs. While an improvement over raw data, dashboards and reports require your agency to interpret the data and then determine how to use that interpretation to improve program operations.

Where data can really make a difference is in the hands of data scientists. Data science is a specific skill set. Its practitioners are trained not only to read patterns in data, but also to develop data-driven recommendations that ultimately lead to behavior change. Data scientists have expertise in disciplines such as data aggregation, statistical and economic theory, and predictive modeling. And they put that expertise to work to help customers achieve their transportation program goals.

Here is a quick overview of some concrete examples.


Like other forward-thinking parking programs, the City of Chicago Department of Finance has recognized that parking fines and their enforcement can have a disproportionate impact on low-income or marginalized individuals and families. For example, in a household where income barely covers necessities like rent and groceries, a parking ticket may go unpaid for a month, then two, then three. Penalties associated with late payments can pile up, possibly leading to the possibility of vehicle impoundment or driver’s license suspension, both of which can be devastating.

The City of Chicago has set a goal to work toward greater fairness in its parking enforcement program, reforming its program from the ground up to issue and collect citations in a more sustainable, fair, and efficient way. They started by ending suspensions for unpaid parking fines and creating a web portal to activate payment plans.

They also worked with Conduent Transportation’s data science team, which reviewed the historical postings of law enforcement officers deployed throughout the city. The analysis included sidewalk miles, likelihood of violations affecting safety and congestion, curbside demand, parking complaints, encroachment on bike lanes, regulations and other trends. Based on this analysis, new application areas have been established, focusing on areas of greatest need.

In 2021, the reformed Chicago program received an Innovation Excellence Award from the International Parking and Mobility Institute (IPMI) for its data-driven programs to reform parking fines and their enforcement . Learn more here.


In 2012, the Los Angeles Department of Transportation (LADOT) worked with Conduent Transportation to implement LA Express Park, merging technology and demand-based pricing into an innovative parking management strategy. Together, LADOT and Conduent Transportation are partnering to reduce traffic congestion and improve driver satisfaction, using pricing as a mechanism to manage parking demand, shorten travel times, reduce pollution and encourage the use of alternative modes of transportation. alternative transportation.

With demand-based pricing, LADOT can now match parking space availability to motorist demand, allowing drivers to make more informed travel decisions. After achieving good results downtown, LA Express Park expanded the program to other high-demand parking areas around Los Angeles: Westwood, Hollywood and Venice. Each had unique parking demand patterns and required their own approach.

  • Westwood — UCLA’s 85,000 students and staff contribute to extreme parking congestion in the blocks closest to campus. Working with the city, Conduent Transportation has installed state-of-the-art ground sensors and smart parking meters to provide a variety of payment options. Data captured by sensors and smart meters is made available to drivers via a smartphone app, providing real-time information on parking availability and pricing.
  • Hollywood – Parking congestion was particularly pronounced near the Hollywood Walk of Fame, which is identified as a historic property and created difficulties in getting a new parking program approved. Conduent Transportation conducted a historical impact analysis on the property to protect the integrity of the location and minimize negative impact.
  • Venice – Popular beaches around Venice have caused parking congestion in surrounding neighborhoods, and meter rate changes have been restricted by the California Coastal Commission, ensuring public access to the beach. Conduent Transportation worked closely with local leaders and analyzed historical data to determine pricing recommendations that would work within jurisdictional boundaries.

Learn more here.


While few transportation agencies have a team of data scientists, many work with partners like Conduent Transportation who maintain an in-house data science capability. Conduent Transportation’s award-winning data science team received a 2021 Professional Excellence in Innovation Award from IPMI, the International Parking and Mobility Institute, for identifying and implementing new and innovative approaches sidewalk management. Serving customer goals, this team strives to improve customer convenience, maintain sustainable financing and reduce traffic congestion and CO2 emissions.

About Shirley L. Kreger

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