AU Small Finance Bank Customizable Credit Card: Key Features and Benefits


oi-Renu Baliyan


AU Small Finance Bank launched a customizable credit card on June 22 and allows cardholders to select the features they want and for the duration they want. According to the AU Bank website, this is the first customizable card in the country, namely the AU Bank LIT credit card.

According to AU Finance Bank’s press release, “Credit card companies offer eye-catching products in various categories, but customers find it difficult to check combinations of all these features in one card. This drives them to opt for multiple cards offering specific category rewards.

With the launch of the AU Bank “LIT” (Live-It-Today) credit card, the bank has given the power to select these multiple features within the reach of customers – all categories on one card. Additionally, customers were given the choice to turn these features on or off based on their changing lifestyle needs.

According to information available from AU Small Finance Bank, “Whether it’s selecting and changing features to suit your lifestyle, enabling/disabling features, paying for the features you select and even track and manage them on the go in real time, the LIT Credit Card makes sure you’re doing nothing less than Live It Today!”

Buyers Reward

Now, shopping will become more rewarding as customers can earn reward points while shopping and redeem them for great discounts and offers. Customers will be eligible for 10X or 5X reward points on all domestic and international online retail transactions. They can earn 10X or 5X reward points on all point of sale (POS) and domestic and international offline contactless transactions. Rewards points can be redeemed after the statement is generated. Cash withdrawals, fuel and EMI transactions will not be eligible for program/basic reward points. Fuel, Rent, Insurance and Cash Back transactions will not be eligible for Accelerated Rewards i.e. 5X or 10X Rewards Points.

2. Fuel Surcharge Waiver

2. Fuel Surcharge Waiver

Customers can get a fuel surcharge waiver when refueling with their LIT credit card. They will be entitled to a 1% fuel surcharge waiver on all transactions between INR 400 and INR 5,000.

3. Cash Back on Retail Spend

3. Cash Back on Retail Spend

Customers can earn cash back on their retail spend using their LIT credit card. They are eligible for an additional 5% discount. Customers can earn 5% cashback 3 times in a 90 day period. They can get 5% cashback for their retail purchases in addition to 1 reward point for every INR 100 spent. The minimum retail spend is INR 7,500 and the maximum refund is INR 500 over a 30 day period. Customers can get an additional 2% cashback under which they can get 2% cashback for retail spend in addition to 1 reward point for every INR 100 spent. The minimum retail spend is INR 10,000 and the maximum refund is INR 1,000 within a 30 day period.

The LIT card offers many other benefits which can include cash back on your grocery purchases, meals, travel, and entertainment and fitness memberships.

Article first published: Saturday, June 25, 2022, 1:33 p.m. [IST]

About Shirley L. Kreger

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