A new service called Media facade simulator was launched. The system uses the SHIFT LINK system which connects virtual and real experiences.
Jointly developed by creative studios The Shift and aircord, the system enables digital signage simulation on a browser, virtually creates a city using open city data, and plays video content. The entire simulation can be performed freely.
All video content is freely streamed in buildings in a virtual version of Shibuya, allowing users to view it from any perspective, and edit and make changes to the content as needed. Additionally, ambient sounds recorded on location were incorporated to establish a sound system where the sounds adjust according to the location of the viewpoints. This brings the whole simulator experience closer to real space.
Users can access and use it using general web and phone browsers like Safari, Firefox, Chrome and many more. The best part here is that there is no need for app installations or even plugins. Users can experience this using web browsers that comply with web standards.
Media Facade Simulator supports many types of 3D urban data formats and development with many 3D data formats is widely supported. Currently, they use the PLATEAU city model open data.
PLATEAU is a project for the development, use and open data of 3D city models of the Ministry of Land, Infrastructure, Transport and Tourism. The project creates 3D city models as platform data for city activities and makes use cases. Anyone can freely extract and use city data by publishing the project as open data.
Media Façade Simulator also uses the UPDATE LINK, which is a joint venture between The Shift and aircord. It is a central system linking people who live through design and technology in virtual and real environments. The hub system strives to develop interfaces in virtual and real spaces to connect many devices and equipment, as well as the services and people who use them.
Simulation on these can be performed from any equipment like mobile phone or desktop computer, freeing users from different limitations like place, time and people that limit the preview process. real spaces. In turn, it will connect to a substantial increase in the productivity of creative work.
A common concern that occurs in video production is sharing and pre-agreeing on the projection visuals regarding the actual location. This problem will be greatly improved with a simulator.
Besides outdoor advertising, the system can be used in different settings such as exhibition facilities, museums, event spaces, broadcast events, video exhibitions and many more. This builds a venue for everyone who cannot physically visit the event to experience it.
Going forward, aircord and The Shift plan to push the concept of SHIFT LINK to further connect people and experience design and technology in real and virtual environments. They are working to develop a system that will synchronize simulations on the web browser with the real broadcast environment.
Some of the other projects involve using a digital twin to mirror the actual content played on the media facade simulator. They will also be a 3D representation of the landscape using glasses and AR and HMD devices by offering support for WebXR.
In addition to video content on signage, there will also be flashes such as LEDs, streetlights and moving lights that could be reflected in the simulator, creating an inclusive depiction of the cityscape. Visualization of data from sensors and IoT devices can also be placed in the city or integrate the use of remote control tools.