Did you know that mankind got the first impression of augmented reality in 1957? Many believe that Morton Heilig, a director of photography, invented Sensorama – the machine that provided smells, vibrations and visuals to the public.
Thanks to constant advancements in technology, augmented reality has come a long way since then. Today, big tech companies are advancing strategically to explore augmented reality and earn revenue from it. In addition, there are a number of augmented reality devices available in the market from leading companies such as Epson, Google, Intel, etc.
Do you remember the hype that Google Glass made? It was one of the most anticipated augmented reality devices from one of the world’s largest companies. He was also determined to transform the way humans interact with the world. However, fate had other plans, and the product was totally lacking among the masses.
Google Glass has been viewed as a failure in the tech world. However, the underlying technology has shown the potential of augmented reality. Today we are seeing augmented reality being used in the most innovative and exciting ways.
In this article, we’ll take a look at some examples of augmented reality in common places.
But before we begin, let’s get a basic understanding of augmented reality.
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What exactly is augmented reality?
Augmented reality is an advanced technology that has gained popularity in recent years.
Here, a CG image is overlaid in front of a viewer to give them a real or near-real experience. Augmented reality is different from virtual reality. While virtual reality uses computer-generated visuals, augmented reality focuses on the real world. The twist here is that it adds elements that aren’t present in reality to improve the overall user experience.
Today, augmented reality is used in different industries such as manufacturing, healthcare, construction, etc. Seeing the opportunities in this space today, Google is reintroducing Google Glass as an augmented reality device for the workforce.
A few people even use augmented reality in their business cards! Come to think of it, it’s mind-blowing.
The best examples of augmented reality in common places
There is no doubt that augmented reality has enormous potential. It won’t be surprising to see technology become an integral part of our lives. However, at present, we have not yet reached this stage.
But that doesn’t mean we don’t see augmented reality in commonplaces. Let’s take a look at some of the best examples of augmented reality in common places.
1. Nintendo’s Pokemon Go app
When it comes to augmented reality, it’s hard to miss Pokemon Go. This augmented reality game was such a hit around the world in 2016. So much so that Pokemon Go players collectively traveled 8.7 million miles – enough distance to take you past the end of the solar system. .
It is safe to say that although its success was short-lived, it was a smash hit in 2016. At the peak of its popularity, nearly 65 million people were playing the game.
2. IKEA mobile app
IKEA has always stood out from its competitors on numerous occasions. This time, it wasn’t the furniture, nor the Swedish dumplings that took us by surprise, but the technological innovations that the company has adopted.
IKEA is one of the first companies in the world to successfully deploy augmented reality. As augmented reality has become a staple in the company’s efforts to improve the customer experience, the romance between them began in 2012.
In 2012, IKEA customers could use the app to check out what tables and shelves would look like in different corners of their homes. Today, the company has raised the bar and gone even further with the rollout of the IKEA Place app.
The app allows customers to select any product from the IKEA catalog and see what it will look like in their home. This app has done wonders for people who often wonder if a particular piece of furniture will look great in the desired location in the house.
3. Disney coloring book
Disney never ceases to amaze us. Just a few years ago, he created a fun and very unique experience for children to see their most beloved characters in 3D with augmented reality.
The company’s research team has created cutting-edge technology by leveraging augmented reality. The new technology would project colorful images from a coloring book into 3D figures from a tablet and mobile phone.
This technology is relatively new and still in its infancy. Although it has not yet been released to the general public, it is likely to open up new opportunities for children when it comes to the market.
4. L’Oréal makeup application
Like IKEA, the famous cosmetics and beauty brand has not hesitated to use augmented reality in its mobile application.
She introduced augmented reality to her customers through her application. Similar to Snapchat, the app identifies a user’s face and shows what certain shades or colors of different products look like.
5. Effects of Weather Channel Bulletins
Conventional news channels may have lost audiences in recent years. However, that didn’t stop them from turning to augmented reality to improve their quality. Television news channels have constantly used technology to improve the quality of their programs over the past few years.
A news channel, The Weather Channel, has taken technology to a new level to illustrate extreme weather conditions. The company has repeatedly used augmented reality to display different natural disasters and weather conditions including storm flooding, tornadoes, hurricanes, etc. Most recently, a virtual car was seen driven into the studio to describe how vehicles lose control on icy or snowy roads.
Focus on improving infrastructure to see more augmented reality in common places
As augmented reality gradually makes inroads into different industries, there is still a long way to go before this happens. An augmented reality application requires copious amounts of data and infrastructure to function effectively.
Delays and delays in augmented reality apps will take away the essence of the app and not deliver the most optimal experience.
Time will tell if we will see more augmented reality in the near future. For now, let’s admire how augmented reality has unfolded in commonplaces.
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SEE ALSO: How to create a solid marketing strategy with augmented reality
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Sources: Iqbal. M (2021) “Pokémon Go Revenue and Usage Statistics (2021)” Business of Apps [online] Available from: https://www.businessofapps.com/data/pokemon-go-statistics/ [accessed December 2021]