Apple launched its ARKit developer tool for iOS 11 in 2017. Since then, brands have rolled out augmented reality as a complementary novelty to their mobile apps. But the use of augmented reality is growing, spurred by advances in technology and consumer demand for more digital commerce options.
Here is a list of brand AR examples. There are AR tools to try on shoes and clothes, test makeup and hair colors, design interior spaces, gamify a retail space, and even help workers improve their efficiency.
Snapchat’s catalog-based shopping lenses allow brands to use augmented reality at scale. The new format combines shopping catalogs with the personalization and performance of AR try-on and product visualization, making it possible to get multiple products from a product catalog for a single purpose. Shopping Lenses extract item-level information from a catalog and present it visually in the new Lens Product Cards, a user interface for shopping. When a product catalog is updated, the shopping lens automatically displays the latest information.
Ikea’s Place app pioneered augmented reality as a launch partner for Apple’s ARKit in the iOS 11 2017 keynote. The app uses augmented reality to place furniture anywhere. or. Today, thanks to its future living laboratory Space10, Ikea Place becomes Ikea Studio. This is a live beta project that allows consumers to measure, style and share the spaces in their home. Using a smartphone’s LiDAR sensors for detailed 3D information, Studio will allow users to create detailed floor plans, explore dynamic lighting (turned on or off in AR for photorealistic virtual scenes), and more. again.
Nike has recently rolled out augmented reality in several campaigns. At its “House of Innovation” store in New York, Nike offered shoppers a challenge based on augmented reality. Working with technology provider Hovercraft, Nike has created a playful Discovery Center allowing shoppers to interact with virtual wildlife and progress through a series of AR-based challenges, joined by an AR mascot in the collection All Conditions Gear from Nike.
Nike has also partnered with Omnivor Holograms for the Virtual View feature, offered through sportswear stores Finish Line and JD Sports. Nike Virtual View allows shoppers to match their size and body type with holograms to virtually try on clothes.
Walmart has enhanced its AR capabilities for customers and employees. Last year, Walmart acquired Zeekit, a virtual dressing room where customers can try on outfits and even share looks with friends. For its new companion app [email protected], Walmart gave 740,000 employees a new phone. Among other features, [email protected] has an augmented reality tool that speeds up the retrieval time of items from the back office, highlighting those that are in stock and ready to go.
In 2021, Amazon launched Salon, a 1,500 square foot space in London, to test the latest industry technologies, from augmented reality hair consultations to point-and-learn technology. At Amazon Salon, shoppers can experiment with virtual hair colors using AR. Salon also features new point and learn technology, where users can point their phones at the product they’re interested in on a shelf, and relevant information – branded videos, educational content – will appear on a display screen. To purchase, shoppers scan the QR code on the shelf, visit the product detail page, and complete the transaction, with delivery direct to their doorstep.
American Eagle: “Future Together”. John forever
American Eagle has launched a 2021 back-to-school campaign, “Future Together. Jeans Forever,” featuring new styles for teens. As part of the promotion, the company has partnered with Snapchat to launch a “dress up” augmented reality experience to shop and try on selected looks using the face-to-face camera. The campaign featured teenage actors and introduced a digital clothing line to outfit actors’ Bitmoji avatars.
Wayfair: View in the bedroom
The Wayfair View in Room app contains over 18 million items for a home in a seamless AR experience, including the ability to add multiple products in a scene. Wayfair has been using Apple’s ARKit since 2017. In 2020, Wayfair enabled Body View (so users could stand in front of virtual products) and launched Apple Pay (so users could shop via AR). In the latest version of the Wayfair app, users can place multiple virtual products in their homes with real-time lighting for a more authentic setting.
Sephora Virtual Artist
Sephora’s Virtual Artist makes it easier for users to virtually makeover, participate in tutorials, and share their obsessions with friends. The app scans your face; detects your eyes, lips and cheeks for product placement; and lets you try on makeup virtually. The app also provides step-by-step virtual tutorials customized to your face. matches the color of your makeup to your outfit; and instantly compares hundreds of color samples.
Kohl’s Virtual Closet
Kohl’s collaborated with Snapchat to create an augmented reality virtual closet, allowing users to browse a curated assortment of Kohl’s products and make a purchase without leaving the app. Initially, Virtual Closet showcased the best spring styles and sporting goods as shoppers searched for comfortable gear for working from home during the pandemic. He then presented popular outfits to mix and match during the back to school season.
L’Oreal – Modiface
In 2018, L’Oréal acquired Modiface, an augmented reality and artificial intelligence developer for the beauty industry. L’Oréal and Modiface then provided the technology enabling the first virtual trial of cosmetics on Amazon. Shoppers on Amazon can use their cellphone’s front-facing camera to digitally try on lipstick shades in a live video of themselves or in a selfie.
Adidas has launched an AR trial in its iOS app to allow consumers to virtually try on its most iconic models, including the new Alphaedge 4D running shoes. To create the feature, Adidas partnered with Vyking, an AR fitting technology company for digital retail. The Alphaedge 4D Star Wars model try-on experience included a live Death Star surrounding the shoes.
Gucci’s mobile app deploys AR to decorate spaces and virtually try on eyewear, sneakers, masks, lipsticks and hats. Users can also download wallpapers, take photos with Gucci stickers and designs, watch Gucci fashion shows, play Gucci Arcade games, customize products in the DIY section and discover GG Marmont bags in an immersive 3D experience.
Warby Parker has included augmented reality in its iOS app since 2019 to allow consumers to virtually try on its frames. The app integrates Apple’s TrueDepth API to examine multiple data points on the consumer’s face only when interacting with the tool.