In my book, “Extended reality in practice“I highlight over 100 examples of how augmented reality and virtual reality are transforming our world.
In this article, I want to take a closer look at the retail industry and give you some of my favorite examples of how RA and RV are used to improve conversion rates and make the customer journey more interesting.
Even before the pandemic hit, retail was ripe for an overhaul, especially the online shopping experience. For example, there is a well-known reason why people don’t usually buy furniture online: it’s because it’s hard to judge the size of a sofa, end table, or of a chest of drawers without seeing it in person. But now retailers are using AR to help customers digitally project furniture around their homes, so customers can accurately judge whether an item is the right size and style for their space.
Similar things are now possible for things like glasses, jewelry, clothing, shoes, or whatever shoppers want to buy.
Here are my ten favorite examples of how virtual reality and augmented reality are used in the retail industry.
1. Nike uses augmented reality and virtual reality in their physical stores. Customers can scan items like shoes or clothing to view information, or they can step into a virtual reality world to explore the different stages of Nike’s supply chain to understand how and where items are made. .
2. IKEA developed The Place App, which allows buyers to use augmented reality with their smartphone’s camera to place furniture in their home so they can visualize exactly what the item will look like in their surroundings.
3. Warby ParkerCustomers can use augmented reality to try on glasses from the comfort of their own homes, so they can choose the perfect frames.
4. L’Oréal now offers makeup try-on experiences based on augmented reality, in collaboration with Facebook. Customers can experiment with the biggest beauty brands in the world, such as Maybelline, L’Oréal Paris, Lancôme, Giorgio Armani, Yves Saint Laurent and Urban Decay.
5. The luxury watch retailer WatchBox uses AR to allow customers to try on different sizes of watches to choose the perfect watch and make sure it looks great on their wrist.
6. FaceCake created an infinite virtual closet that allows users to create and build a dream closet with ambitious wardrobe and jewelry items, then try them on virtually. The AI-powered shopping platform also gives shoppers curated style recommendations. Imagine being able to virtually try on earrings and be able to see them hanging from your ears!
7. BMW Augmented reality experiences allow car buyers to walk into showrooms and customize cars with different colors or styles using their tablets or phones. Or they can put on virtual reality glasses and find out what it’s like to drive the cars, so they understand their options and can make the perfect choice for their new vehicle.
8. Apple brought their physical retail stores home during the pandemic using AR technology to showcase their products. Buyers can use AR Quick Look for new iPhone or iMac models, so you can see what they look like in your space or in your hand.
9. Thomas, the shoe and clothing company, has installed virtual reality in hundreds of its stores around the world to give customers the ability to transport themselves to Peru. Toms is donating the $ 1 of every $ 3 he earns to local residents who play a role in their supply chain – and customers can feel the impact of this initiative through virtual reality.
10. Fashion retailer Asos Now has simulated models on the website that you can dress using augmented reality, so you can see what the clothes look like on different body types. In the future, we will probably have our own avatars, so that we can get our bodies scanned and try out our own avatars in the digital world.
These are some of the most innovative and cutting edge examples of augmented and virtual reality in retail.
Want to learn more about using augmented reality and virtual reality in the real world? Check out my latest book, “Extended Reality in Practice: Over 100 Amazing Ways Virtual, Augmented, and Mixed Reality is Changing Businesses and Society. “